Streetwear stalwart ALIFE again plays the hero for its hometown, ushering New York City to the world with its collection for Fall 2014. The brand drafted talents from all corners of the city’s cool crowd, recruiting A$AP Twelvyy, A$AP Yamz and other Mob members to rock the collection.
2014 for the brand consists of street staples such as T-shirts and hoodies, elsewhere incorporating sports influences in blacked-out baseball jerseys – an homage to the iconic Derek Jeter. Artwork from burgeoning pop artist Naturel is embroidered on the backs of varsity jackets and athletic bombers, further underlining the city’s eclectic community.
Available in Store and online