Hiroaki Shitano started his brand WHIZ for the Autumn/Winter season in 2000. Keeping the concept of INDIVIDUAL CLOTHING in his mind, he established the original Tokyo street style which has spans many and various categories.After 3 years in 2003, the brand which has started with hand-made printed T-shirts changed it's name to WHIZ LIMITED and opened it's flag ship store LUMP TOKYO in Harajyuku. His objective was to preserve the original vision and philosophy behind his brand.By October 2011, he showed his 2012 Spring/Summer collection on the stage of TOKYO COLLECTION, which is the top runway show in Japan and one of the most important exhiitions in the fashion world. Now he has reached a position which to allow him to send local fashion culture from Harajyuku out worldwide.
The Spring Summer 2015 Collection is now available in store and online.