Legendary streetwear label Billionaire Boys Club ICE CREAM has linked together with Reebok to reimagine the BB4000, a retro design inspired by ‘80s basketball style.  Graphic motifs cover the entirety of the leather uppers with dollar signs and diamonds referencing BBC ICE CREAM icons.  Embroidered ice cream skulls hit the suede heel tabs.  Additionally, each pair comes complete with the label’s symbolic ice cream cone-head logo in the form of a hangtag.  Below rests an EVA midsole insert for lightweight comfort along with a rubber outsole for traction and durability.

This collaboration is not complete without the accompanying ICE CREAM branded tongue tabs and spare laces, delivered in a deliciously designed shoe container - inspired by metal/tin lunchboxes.

The Billionaire Boys Club Ice Cream x Reebok BB4000 drops Saturday February 22nd in store at our Yorkville location at 12PM EST. Remaining pairs will release online at 1:00 PM EST.

Sizes Available:

$150 CAD + HST / Men’s US 8 - 11, 12