ERL is an American ready-to-wear brand designed by Eli Russell Linnetz in Venice Beach, California. The brand launched its first full menswear collection in January 2020, capturing the colourful and laid-back spirit of California with simple, sensual takes on All-American staples. ERL has since expanded its universe to include womenswear, suiting, accessories, and childrenswear for ages 4-14. All ERL photography, casting, styling, lookbooks, and campaigns are created in-house by Eli Russell Linnetz.