Jordan has released three colourways of the coveted Air Jordan 7 in a low silhouette to switch up the classic.The uppers combine leather and nubuck with multicolour geometric patters along the bootie and outsole.The sculpted foam midsole houses Air-Sole cushioning to comfort the entire foot.The ankle is shortened for a clean new look.
By purchasing this launch product, the customer, abide by our return policy regarding exclusive launch products which is as follows: Any item that is considered a launch product, exclusive or limited release is always considered final sale. Returns, Exchanges or Order Cancellation for a limited product will not be honoured. We appreciate your cooperation and thank you for shopping with Capsule.
Please note: For in-store purchases, this product is available at our Yorkville and Markham locations.
Returns or exchanges may be done within 7 days from purchase date. We kindly ask that all valid returns must be in unworn condition with attached tags and packaging. Capsule will not accept any returned merchandise without prior written communication and valid return authorization number. Upon inspection and approval, exchange or store credit will be provided, no refunds. All sale items and discounted merchandise are final sale and cannot be returned.
Modern sneaker culture had its roots in the air; that is, the original Air Jordan that released in 1985. Nike, and subsequently the Jordan Brand, has honored this iconic silhouette numerous times since with releases of the Retro 1.
The Chicago Bulls used their third overall draft pick on Jordan, a 1982 NCAA champion who would go on to win Olympic gold later in the summer of 1984. Jordan signed a five-year endorsement deal with Nike, reportedly worth $2.5 million (plus royalties), an enormous outlay for an athlete who hadn’t yet proven himself on the professional level.
The NBA banned the original Air Jordan for not meeting the league’s stringent policy on uniforms and colors. Jordan wore them anyway and faced a $5,000-per-game fine as a result. Recognizing a unique marketing opportunity when it presented itself, Nike happily paid the fine. And MJ rocked them all the way to his Rookie of the Year honor.
This Air Jordan was the only one in the series to feature the familiar Nike Swoosh logo. And predating the Jumpman logo, the OG shoe featured the Wings logo – a basketball with wings stretching from both sides and “Air Jordan” printed above the ball. Nike filed the Wings logo as a trademark on May 7, 1985.