Ideal as the city runner, the adidas Pureboost provides sock-like fitting and energized cushioning to power your sprint through the city streets.Lightweight, airy textile uppers hug the foot like a sock with a moulded fitcounter heel to stabilize the heel.The double folded knit tongue adds to the lockdown on the forefoot.The Boost midsole is combined with a stretchweb outsole placed along the underfoot and side arch for traction at all contact surfaces.
Please note: For in-store purchases, this product is available at our Yorkville location.
Returns or exchanges may be done within 7 days from purchase date. We kindly ask that all valid returns must be in unworn condition with attached tags and packaging. Capsule will not accept any returned merchandise without prior written communication and valid return authorization number. Upon inspection and approval, exchange or store credit will be provided, no refunds. All sale items and discounted merchandise are final sale and cannot be returned.
Sculpture of Dassler in the Adi Dassler Stadium, Herzogenaurach, Germany Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik). The electricity supply in Herzogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.
Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. In 1936, Dassler persuaded U.S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. Following Owens' four gold medals, the name and reputation of Dassler shoes became known to the world's sportsmen and their trainers.
Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II. The Dolbury factory, used for production of anti-tank weapons during the Second World War, was nearly destroyed in 1945 by US forces, but was spared when Dassler's wife, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers' shoes.