Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard in Annecy, France, HOKA was created with one bold idea—to make running feel easier. Known for its oversized cushioning and distinctive rocker sole, the brand quickly became a favorite among athletes and everyday movers alike. HOKA has since transformed the performance footwear industry, blending maximum comfort with cutting-edge design that keeps every stride light and fast.