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Founded in 2022 by Seoul-based designer Jeong Li, J EONGL I crafts smart city-wear rooted in utility and style. The brand focuses on combining neatness, sophistication, and practicality, transforming classic garments with technical detailing and urban inspiration. J EONGL I has carved out a space in contemporary menswear, redefining “new-citywear” through garments that bridge the gap between the street, the city, and the outdoors.