HOLIDAY GIFT GUIDE NOW LIVE
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Founded in 1984 by basketball legend Michael Jordan and Nike, Jordan Brand has grown from a signature sneaker line into a global symbol of sport, style, and culture. What began with the iconic Air Jordan 1 redefined what performance and personality could look like on and off the court. Today, Jordan continues to influence fashion, athletics, and streetwear—cementing its legacy as one of the most powerful names in the game.